Little Bear Labs
![Mockup of impact area on Little Bear Labs website](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Header_3af27497d0%2FLBL_2023_Mockup_Header_3af27497d0.jpg&w=3840&q=90)
Little Bear Labs is a startup lab and consultancy backed by a team of expert software engineers working alongside tech and non-tech focused CEOs to bring digital products from ideation to launch. We helped Little Bear Labs navigate their rebrand including a new name, brand, design tools, and website.
Strategy lead by Julie Massey, copywriting by Tara Blaine
![Little Bear Labs branding](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Brand_a4aec3c62b%2FLBL_2023_Mockup_Brand_a4aec3c62b.jpg&w=3840&q=90)
![Little Bear labs icon with bear looking up at the sky](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Brand_Icon_87f096daed%2FLBL_2023_Mockup_Brand_Icon_87f096daed.jpg&w=3840&q=90)
![Colour palette including blues and greys](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Brand_Colours_5f46b525a1%2FLBL_2023_Mockup_Brand_Colours_5f46b525a1.jpg&w=3840&q=90)
![Jeko type specimen](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Typography1_045a2abe8a%2FLBL_2023_Mockup_Typography1_045a2abe8a.jpg&w=3840&q=90)
![Little Bear Labs typography sample](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Typography2_cd325a1ffe%2FLBL_2023_Mockup_Typography2_cd325a1ffe.jpg&w=3840&q=90)
![Little Bear Labs stylistic star pattern](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Star_Detail1_1cb7b947f9%2FLBL_2023_Mockup_Star_Detail1_1cb7b947f9.jpg&w=3840&q=90)
![Configuration of branded star elements](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Star_Detail2_eda149e3c3%2FLBL_2023_Mockup_Star_Detail2_eda149e3c3.jpg&w=3840&q=90)
![Little Bear Labs stylistic star pattern](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Star_Detail1_1cb7b947f9%2FLBL_2023_Mockup_Star_Detail1_1cb7b947f9.jpg&w=3840&q=90)
![Configuration of branded star elements](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Star_Detail2_eda149e3c3%2FLBL_2023_Mockup_Star_Detail2_eda149e3c3.jpg&w=3840&q=90)
![Mockup of Perspectives panel on Little Bear Labs in desktop and mobile views](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Perspective2_Up_dc2b7493b3%2FLBL_2023_Mockup_Perspective2_Up_dc2b7493b3.jpg&w=3840&q=90)
![Illustration of browser interacting with servers and video chat windows on Little Bear Labs website](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Services_Illustration1_4157a6f17e%2FLBL_2023_Mockup_Services_Illustration1_4157a6f17e.jpg&w=3840&q=90)
![Illustration of browser interacting with humans on Little Bear Labs website](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Services_Illustration2_8597b37d75%2FLBL_2023_Mockup_Services_Illustration2_8597b37d75.jpg&w=3840&q=90)
![Little Bear Labs illustration of icons sequentially growing](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Icon1_8e8c63b939%2FLBL_2023_Mockup_Icon1_8e8c63b939.jpg&w=3840&q=90)
![Little Bear Labs illustration of browser interacting with users](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Icon2_e17f7f3ba9%2FLBL_2023_Mockup_Icon2_e17f7f3ba9.jpg&w=3840&q=90)
![Little Bear Labs illustration of icons sequentially growing](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Icon1_8e8c63b939%2FLBL_2023_Mockup_Icon1_8e8c63b939.jpg&w=3840&q=90)
![Little Bear Labs illustration of browser interacting with users](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Icon2_e17f7f3ba9%2FLBL_2023_Mockup_Icon2_e17f7f3ba9.jpg&w=3840&q=90)
![Little Bear Labs illustration of browser interacting with users](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Icon3_0de64bfa0b%2FLBL_2023_Mockup_Icon3_0de64bfa0b.jpg&w=3840&q=90)
![Little Bear Labs illustration of browser interacting with packet](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Icon4_2bf2a43261%2FLBL_2023_Mockup_Icon4_2bf2a43261.jpg&w=3840&q=90)
![Little Bear Labs illustration of browser interacting with users](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Icon3_0de64bfa0b%2FLBL_2023_Mockup_Icon3_0de64bfa0b.jpg&w=3840&q=90)
![Little Bear Labs illustration of browser interacting with packet](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Icon4_2bf2a43261%2FLBL_2023_Mockup_Icon4_2bf2a43261.jpg&w=3840&q=90)
![Grouping of Little Bear Labs and Arcas logos](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_LB_Lx_Arcas_1e3dc8b1aa%2FLBL_2023_Mockup_LB_Lx_Arcas_1e3dc8b1aa.jpg&w=3840&q=90)
![Arcas logo](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Arcas_Logo_0713a20451%2FLBL_2023_Mockup_Arcas_Logo_0713a20451.jpg&w=3840&q=90)
![Arcas colour scheme including purples and greys](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Arcas_Colours_1826196a0b%2FLBL_2023_Mockup_Arcas_Colours_1826196a0b.jpg&w=3840&q=90)
![Arcas logo icon](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Arcas_Symbol_c90015a38d%2FLBL_2023_Mockup_Arcas_Symbol_c90015a38d.jpg&w=3840&q=90)
![Custom icons designed for Arcas](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FLBL_2023_Mockup_Arcas_Logo2_6df37e88cc%2FLBL_2023_Mockup_Arcas_Logo2_6df37e88cc.jpg&w=3840&q=90)