Conseil scolaire du Grand Nord
A leader in new educational approaches, Conseil scolaire du Grand Nord offers programs that fulfill the changing needs of students from year to year. Recognized for its human approach and inclusive values, Conseil scolaire du Grand Nord is in a league of its own, offering innovative and creative teaching that promotes open-minded thinking.
2015–2025: Ten Years Shaping a Modern Education Brand
From 2015 to 2025, Studio123 supported the Conseil scolaire du Grand Nord through a strategic mandate in communications, marketing and brand development. In 2015, we were awarded the contract to act as school board's agency of record. We were tasked with developing communications and brand strategies to position Northern Ontario's largest French public school board as a leader in inclusive, modern, and inspiring education across the region.
Over the course of this ten-year collaboration, we developed a professional relationship built on trust and rigor, giving rise to many inspiring initiatives.
We delivered a refined logo and aspirational slogan still in use today, "Je vois grand", which translates to "I dream big." The refined logo and powerful tagline encapsulate the school board's commitment to academic excellence and its students' aspirations.
We produced compelling creative work created in partnership with our network of photographers and videographers. We designed and managed their digital, print, billboard, and radio advertising campaigns. We've also digitized their student registration process and overhauled their website and network of school websites, transforming them into dynamic lead-generating platforms.
All this inspiring work has paid off: Conseil scolaire du Grand Nord has seen a 9.6% increase in enrolment between 2018 and 2023.
Finally, to celebrate their 25th anniversary in 2023 we launched a mature new brand name and refined visual identity that sets Conseil scolaire du Grand Nord on track for another 25 years of dreaming big.
