Hand Up Collective empowers businesses to create unique fundraisers in support of the Inner-City Home of Sudbury. The project was conceived by local business owner, Kyle Marcus, and we were happy to lend our services to the cause. The strategy quickly came to light and our work focused on designing tools to simplify and support the creation, promotion and execution of unique fundraisers managed by local businesses. A toolkit was developed including a fact sheet about the project, social media assets ready to be adapted to unique fundraisers, and a simple website to organize it all.