Collège Boréal is an innovative educational, cultural and community hub serving the Francophone population of Ontario. The College came to us with a clear mandate: design and build an all-encompassing campaign to promote programs to adults who are looking to level-up their careers. We were entrusted to strategize, name, brand, create content, and build the web presence for the campaign. College representatives have communicated that this is the strongest microsite in the College web ecosystem.