Dep de Vie is a lifestyle boutique featuring carefully chosen and thoughtfully made goods that elevate your life. Studio123 helped shape and define owner Kelly Grillanda’s creative vision for her new retail store in Sudbury’s South End. A logotype was designed to communicate modernity and sophistication, achieved through the balance of a serif and sans serif font. We then explored the execution of the brand with a focus on social media assets and interior expression. Lastly, we tied the brand into Dep de Vie’s Shopify site.