Conseil scolaire publique du Nord-Est de l'Ontario
Conseil scolaire publique du Nord-Est de l'Ontario (CSPNE) provides French-language education from early childhood to high school across Northeastern Ontario. As agency of record since 2018, Studio123 spearheaded transformative projects to systemize CSPNE's marketing. This involved helping position the Board with clear messaging, developing an engaging and energizing brand system, and revamping school logos while addressing accessibility (AODA) issues.
Studio123 conceptualized the J’ai ma place campaign, positioning CSPNE schools as welcoming learning environments for kids. A comprehensive branding system for the various regions, individual schools and the Board was developed, specifying grids, colours, typography, iconography, and brand elements. The robust colour palette, unique to each school while remaining connected to the board, establishes a cohesive visual language. This campaign's application spans various materials, including digital ads, social media graphics, newspaper ads, program guides, and annual reports.
Studio123 also created internal brands for their Specialist High Skills Major programs, featuring a streamlined series of icons aligned with the school board's colour system.
As a strategic design and marketing partner, Studio123 continues to elevate and distinguish the school board's identity and help it find its place as a regional leader in french-language education.
