La Slague is a Francophone concert promoter with a rich history. Its origins date back to the 1960s when La Slague hosted such artists as Félix Leclerc, Jean-Pierre Ferland, Cano, Renée Claude, Harmonium and Offenbach. Today, La Slague is recognized as one of the best Francophone concert promoters in Ontario.
We initially worked with La Slague to rebrand the organization, to help them better communicate their programming, and to target French and English speaking families more effectively. We continue to work with La Slague on their seasonal branding that represent different themes tied to that season’s shows.