Snow Squad is a large scale, innovative snow blowing service dedicated to top notch customer service and reliable snow removal. The business was being developed under the name Think Tree, which didn’t communicate the essence of the winter business. We’ve been working with Snow Squad since their business was simply a concept.
The first step was to reimagine the company with a name to reinforce the idea of a hardworking crew of people, dedicated to ensuring freedom from snowbanks. Snow Squad was coined, and the foundation of the brand was established.
The tone of the brand is playful, fun, and fresh. Custom iconography is used to highlight features of the service. We developed a digital strategy, heavily rooted in social media to build awareness and connect with customers.
The custom website is the primary source of customer leads for the brand. A simple user interface clearly defines the value of the service and has a clear call-to-action.
The ongoing marketing strategy results include a 91% customer retention rate for the 2016 season, and a 71% increase in new customer registrations for the 2017 season.