Snow Squad

SnowSquad logo featured over pattern of branded illustrations

Snow Squad is Sudbury’s most innovative snow removal service.

We reimagined the company from the bottom up, starting with a new name to better communicate the essence of the winter business. The name Snow Squad was coined to reinforce the idea of a hardworking crew of people, dedicated to ensuring freedom from snowbanks. Rolls off the tongue, right?

The tone of the brand is playful, fun, and fresh. We designed a set of custom icons used to highlight features of the innovative service. On an annual basis, we design and implement Snow Squad’s digital strategy, heavily rooted in social media and digital ads to drive new registrations and renewals, and to expand brand awareness.

Branded Snow Squad print materials including business cards, mail-outs, letterhead and door knockers.
Bright blue Snow Squad driveway markers placed along street
Custom Snow Squad illustration of home and driveway
Custom Snow Squad illustration of mobile phone
Custom Snow Squad illustration of home and driveway
Custom Snow Squad illustration of mobile phone
Custom Snow Squad illustration of tractor
Custom Snow Squad illustration of GPS map
Custom Snow Squad illustration of tractor
Custom Snow Squad illustration of GPS map
Snowsquad Newspaper Ad Spread
Grid of Snow Squad social media promotional posts
How It Works page from Snow Squad website
Side by side mockups of the Snow Squad website homepage on mobile devices
You Need Snow Squad panel from Snow Squad website with playful illustration
Features and Benefits panel from Snow Squad website
Grid of Snow Squad FAQ posts for social media
Series of Snow Squad customer testimonials