Once in a generation, a project comes along that mobilizes an entire community. In 2018, the dream of a new arts centre in downtown Sudbury will finally break ground. We worked with Place des Arts to brand and market this exciting project that will become an integral part of Canada’s cultural tapestry.
Place des Arts brings together seven professional francophone arts organizations under one roof. It is a bistro, a 300-seat concert hall, an art gallery, a modern administrative workspace, a cultural boutique and a multifunctional studio—all in Sudbury’s downtown core.
The brand explores the architectural silhouette of the Place des Arts building, designed by renowned architect Pierre Thibault, as seen from the perspective of Elgin and Larch Street.
The brand is simple and dynamic in order to allow the seven organizations that will operate under Place des Arts to shine in their own light. The angled roof represents a bridge between communities: francophone and anglophone, artists and public, past and future. The angle became a recurring and memorable graphic device used in marketing materials and social media graphics.
Custom built with subtle interactions, impactful imagery and the latest web technology, the Place des Arts website includes a detailed overview of the facilities, architectural drawings and renderings, their achievements since 2007, and a clear call-to-action to get involved.
The project has received national attention, including funding announcements from the Honourable Mélanie Joly, Minister of Canadian Heritage and the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development.
The Place des Arts group has raised over $26 million from the municipal, provincial and federal governments in order to break ground in Spring 2018.