One of Sudbury’s most successful restauranteur couples came to us with their idea to open an artisan bakery and café in Sudbury’s South End. They had a vision of what they wanted this new bakery to be, and they asked us to help bring it to life with a name, a bold new brand and a fresh responsive website.
It started with a name. The owners are second generation foodies with two decades of culinary experience running one of Sudbury’s most loved restaurants. For some, baking is a measured science of cups and teaspoons. But for these passionate entrepreneurs, baking is the art of the pinch and the dash.
Pinchman’s was coined to characterize the experienced baker who wields the pinch with confidence, finesse, and flavour.
From there, we created a strong brand for this new local café. Located very close to four other established local bakeries and a handful of chain cafés, it was important for the brand to have a bold, polished personality. The brand appears established, boutique, and has flavour and personality to stand out from the crowd of bakeries and cafés.
We built a responsive website featuring delicious photography by Tennille Heinonen of Flofoto, showcasing the Pinchman’s curated menu. We know that food from Pinchman’s looks just as good as it tastes, so professional food photography was an easy choice. We directed the shoot to make sure everything from the website content to the photos on the site communicated their commitment to freshness, flavour, and attention to detail.