Northbound Cannabis Co.
![Branded front desk area at Northbound Cannabis Co. in Sudbury, Ontario](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FNorthbound_2020_Mockup_Interior_e1e8539dbf%2FNorthbound_2020_Mockup_Interior_e1e8539dbf.jpg&w=3840&q=90)
Northbound Cannabis Co. is Sudbury’s premier cannabis store with a mission to educate, inspire and enrich. Studio123 developed a sleek visual identity inspired by Northern Ontario’s most prevalent coniferous tree, the White Pine. The brand was applied to various touch points including in-store and exterior signage as well as a Dutchie-powered e-commerce website that ties directly into the Ontario Cannabis Store's catalogue of products.
Photography by Braeden Martel
![Northbound Cannabis Co. branding](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FNorthbound_2020_Mockup_Brand_c5cc78d263%2FNorthbound_2020_Mockup_Brand_c5cc78d263.jpg&w=3840&q=90)
![Northbound Cannabis Co. brand](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FNorthbound_2020_Mockup_Brand_2_e1dcdd3226%2FNorthbound_2020_Mockup_Brand_2_e1dcdd3226.jpg&w=3840&q=90)
![Northbound Cannabis Co. colour scheme](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FNorthbound_2020_Mockup_Colours_fd5bd40df6%2FNorthbound_2020_Mockup_Colours_fd5bd40df6.jpg&w=3840&q=90)
![Custom interior and branded front desk area at Northbound Cannabis Co. in Sudbury, Ontario](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FNorthbound_2020_Mockup_Interior_2_365e93a8fe%2FNorthbound_2020_Mockup_Interior_2_365e93a8fe.jpg&w=3840&q=90)
![Grid of Northbound Cannabis Co. logo applications using an extended colour palette](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FNorthbound_2020_Mockup_Applications_1532fc4b45%2FNorthbound_2020_Mockup_Applications_1532fc4b45.jpg&w=3840&q=90)
![Close-up of branded Northbound Cannabis Co. product jar and packaging in Sudbury, Ontario](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FNorthbound_2020_Mockup_Product_ac7fd5976e%2FNorthbound_2020_Mockup_Product_ac7fd5976e.jpg&w=3840&q=90)
![Mockup of Northbound Cannabis Co. website homepage](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FNorthbound_2020_Mockup_Web_607f5173fd%2FNorthbound_2020_Mockup_Web_607f5173fd.jpg&w=3840&q=90)
![Mobile mockups of Northbound Cannabis Co.'s homepage and e-commerce store](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FNorthbound_2020_Mockup_Mobile_8496a86d3b%2FNorthbound_2020_Mockup_Mobile_8496a86d3b.jpg&w=3840&q=90)
![Custom interior and branded front desk area at Northbound Cannabis Co. in Sudbury, Ontario](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FNorthbound_2020_Mockup_Interior_3_705b08ee82%2FNorthbound_2020_Mockup_Interior_3_705b08ee82.jpg&w=3840&q=90)
![Mobile mockups of Northbound Cannabis Co.'s Consultation Suite page](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FNorthbound_2020_Mockup_Mobile_2_26bb0df12e%2FNorthbound_2020_Mockup_Mobile_2_26bb0df12e.jpg&w=3840&q=90)
![Northbound_2020_Mockup_Web-2.jpg](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FNorthbound_2020_Mockup_Web_2_262a0b8f03%2FNorthbound_2020_Mockup_Web_2_262a0b8f03.jpg&w=3840&q=90)
![Various mobile mockups of Northbound Cannabis Co.'s Dutchie e-commerce store](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fstudio123-cms-media%2FNorthbound_2020_Mockup_Mobile_3_0df6bae2fd%2FNorthbound_2020_Mockup_Mobile_3_0df6bae2fd.jpg&w=3840&q=90)