La Nuit émergente is an annual free-form music spectacle where you choose your own adventure, and where there are no bad choices. Bringing together a diverse array of emerging francophone artists from Ontario and Québec, each edition transforms a collection of unconventional spaces into an intimate stage, offering a unique musical experience.

In collaboration with the team at La Slague, Studio123 has been crafting monstrous branding since 2014. Each year introduces a new ominous creature that becomes the face of the event, haunting attendees through various deliverables like posters, web banners, fanzines, animated videos, lanyards, and signage. These elements combine to create an immersive advertising campaign that sets the stage for La Nuit émergente, where the intersection of music and mystery unfolds in unexpected ways.