Gwekwaadziwin is one of the Seven Grandfather Teachings, Anishinabek teachings on human conduct towards one another. In the Ojibwe language, Gwekwaadziwin means Living the Right Way.

We collaborated with Gwekwaadziwin Miikan, to design their brand we refer to as "Standing Tall." Together, we created a website that reflects their land-based treatment programs and guides visitors with subtle animations. Our team then captured the essence of Gwek during a two-day shoot on Manitoulin Island. With a meaningful brand, and a website clean UI and a trusted feel, the creative work we completed for Gwek empowers people to walk the road towards a brighter future.