We built a bold and timeless mark for Sudbury's newest realtor, Ellis Boucher. Playing off Ellis' affinity for upscale, simple brands, we focused on designing a range of type-based marks, and giving special attention to the design and physical finishes of his marketing materials. We started with an education session with Ellis, communicating the unique characters of various font categories before determining a few distinct directions to explore. Ellis selected a bold, timeless, and authoritative sans-serif wordmark that reflects his sophistication and attention to detail, and confidently and prominently features his first name.