Crosscut Distillery is a nationally-awarded, grain-to-glass distillery based in Northern Ontario. Studio123 developed the visual identity for the brand before embarking on designing the labels. A design system was developed to tailor to the range of spirits the craft distillery continues to introduce. All the labels are united by the intricate pipework design which pops off the bottle, especially when reproduced as a foil accent. A strong colour palette ensures that each spirit can shine, as well as remain true to its brand.