ARC is a community-oriented lifestyle fitness facility offering indoor climbing and daily yoga classes to help its members balance and optimize how they move through life. Studio123 worked collaboratively with ARC to bring their existing brand to the next level with the development of a brand strategy including promotional print materials and a completely reimagined online presence. The foundation of the strategy is ARC's new website that encourages users to explore climbing courses, yoga classes and workshops, and book private sessions on an energetic and branded platform.