L’Association des professionnels de la chanson et de la musique (APCM) is a national organization that supports the culture, promotion, and development of French-Canadian musicians. We developed their brand in 2010 and have supported them since through various design projects focused on special event promotion. Most recently, we designed a refined brand for the 2017 edition of the Trille Or Awards, a week-long event capped off by an awards gala recognizing French-Canadian music and musicians. In addition to the brand redesign, we designed all the promotional materials for the celebration, including event programme, signage, and television graphics.