Frederick Hagan captured the beautiful loneliness of the Northern Ontario landscape.
The Art Gallery of Sudbury came to us to help brand and promote their new exhibit by prolific Canadian artist Frederick Hagan (1918-2003). The exhibit featured a series of prints of the lonely landscapes Hagan experienced as he explored Northern Ontario between 1942 and 1953. The brand reflects the spirit of Hagan’s artwork and his life, and is inspired by Hagan’s journals filled with field notes and sketches, with a nod to the introspective, industrious, and straightforward nature of his work.
We carried the brand through the exhibit’s environmental graphics, including the signage, artwork labels, and didactic panels. We also marketed the exhibit externally with digital billboards, social media marketing and printed promotional items to spark curiosity for the exhibit in the region. All design collateral is bilingual and was designed to easily adapt as it travels with the exhibit to other Canadian art galleries, sharing Frederick Hagan’s record of adventure, observation, and reflection among the trees, rocks, and lakes of Northern Ontario.
Ken Danby is an iconic Canadian realist painter, watercolourist, printmaker and commercial artist who lent visual form to familiar Canadian icons and ideals. The Beyond the Crease: Ken Danby exhibit features some of his most famous pieces from over four decades of the artist’s remarkable career.
We branded and promoted the exhibit across traditional and digital media including billboards, print ads, social media, online ads and more. We also designed all printed materials, signage and wayfinding for the exhibit.