2015 marked the 400th anniversary of Samuel de Champlain’s maiden journey through what we now know as the province of Ontario. Lead by l’Assemblée de la Francophonie de l’Ontario (AFO), #Champlain1615 was a national campaign that raised awareness about Champlain’s historic contributions to French heritage in Ontario in a dynamic & engaging way.

What began as a branding and website project quickly evolved into a project that would require creative and innovative thinking to achieve the client’s ambitious goals. We chose to celebrate French Canadian history by embracing modern technology and creating a truly interactive and immersive experience.